Pascual Berrone, Joan Enric Ricart Costa, Maria Luisa Blazquez
IESE (IES671-PDF-ENG)
December 22, 2017
The case examines the development of Malaga and its positioning as a smart city. It describes various strategic plans of the city, its strengths and weaknesses, as well as the management and leadership of Mayor Francisco de la Torre. The mayor must define the positioning of the city and decide how efforts to transform Malaga into a city of knowledge and culture can be used in this context.
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