Grupo Elektra

Case Solution

David J. Arnold, Gustavo A. Herrero, Luiz Felipe Monteiro
Harvard Business School ()

Grupo Elektra is the largest consumer finance company in Latin America based on the sale of loans at its retail hardware stores. It started going international in Latin America, but now has to decide whether to break into the US market and which of its two main businesses (retail and finance) to highlight.

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