Paramount Equipment

Paramount Equipment, Inc., based in Fort Wayne, Indiana, is a leading manufacturer of cranes and compact construction equipment, aerial work platforms, and hospitality equipment. Founded in 1987, Paramount now has production facilities in 24 countries. However, it lost its competitive position because it took on too much debt in the form of bank loans relative …

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Student Guide to the Case Method: Note 5 – Making an Oral Case Presentation

Case analysis is a powerful tool for teaching, learning, and most importantly practicing the art and science of management. The case method immerses students in real life situations and enables them to develop their business skills by analyzing realistic situations, applying business theories and tools, and presenting well-founded recommendations for action. However, working with cases …

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Asian Paints Limited: Painting History

The case traces the growth of Asian Paints Limited (“APL”) from a small paint manufacturer in 1942 to the undisputed leader in the Indian paint industry. The case invites students to analyze the strategic decisions made by APL’s management during their journey of more than 75 years and identify the key factors that have allowed …

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SAS: Leadership in Business Intelligence

SAS: Leadership in Business Intelligence, set in 2007, tells the story of a large analytics software company that sees itself as a leader in an area loosely called business intelligence. The company is one of the world’s largest privately held companies, a world leader in business intelligence and analytics, and the 33rd largest software company …

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Grupo Elektra

Grupo Elektra is the largest consumer finance company in Latin America based on the sale of loans at its retail hardware stores. It started going international in Latin America, but now has to decide whether to break into the US market and which of its two main businesses (retail and finance) to highlight.

CIBA-GEIGY Pharmaceuticals: Pharma International

It examines Pharma International’s decision on whether to launch an anti-malaria product in Nigeria and, if so, how to do it. Includes business, ethical, and political considerations. The case is rich in evaluation data and relates to criticisms of pharmaceutical marketing practices in the developing world and CIBAGEIGY’s Servipharm initiative in response to this problem.

Citibank, N.A., in China

Citibank was the first US bank to operate in China when it opened a branch in Shanghai in 1902. Citibank was absent from China from the early 1940s until 1984, but since 1984 it had gradually reestablished an active presence. By 1997 Citibank had reached a crossroads. He had to decide how best to participate …

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Bonnie Road

Victor Alexander was fascinated by the package of paper in front of him. The documents contained a prospectus that the Garden State Bank had put together to sell the Bonnie Road Distribution Center in Somerset, New Jersey for $ 9.7 million. It was April 2013 and the New Jersey housing market was recovering and the …

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