Chrysler and BMW: Tritec Engine Joint Venture

Case Solution

H. Kent Bowen, Courtney Purrington
Harvard Business School ()

A talented project manager lacks experience in new product development. The case highlights the issues and procedures associated with defining project strategy: organizing management approvals and helping create a “heavyweight” team; Alignment of the different perspectives, interests and prejudices of the project members; and implementation of best practice tools for team management within the project. It creates a framework for establishing organizational design rules and important new product development processes and also provides information on management models for new product development.

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