Bairong and the Promise of Big Data

Case Solution

Lauren H. Cohen, Xiaoyan Zhang, Spencer C. N. Hagist
Harvard Business School ()

Felix Zhang, CEO of Bairong, had great initial success in founding his credit scoring startup, which involves 74,000 variables per person. However, the changing regulatory environment, the growing number of competitors, difficulties in retaining top talent, and uncertainty about collecting and protecting the data that power the business threaten the stability of the business during its IPO. Defining exactly how his company will make a name for itself and remain indispensable in a vast and ever-evolving FinTech landscape will test Zhang’s skills at the top and determine or break his corner of the industry.

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