Bairong and the Promise of Big Data

Felix Zhang, CEO of Bairong, had great initial success in founding his credit scoring startup, which involves 74,000 variables per person. However, the changing regulatory environment, the growing number of competitors, difficulties in retaining top talent, and uncertainty about collecting and protecting the data that power the business threaten the stability of the business during …

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DayTwo: Going to Market with Gut Microbiome

DayTwo is a young Israeli company that researches the gut microbiome and machine learning algorithms to provide users with personalized dietary recommendations to minimize blood sugar spikes after meals. After a first year of implementation in Israel, CEO Lihi Segal and her team are developing a global Gotomarket plan for the company. The team is …

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Liulishuo: AI English Teacher

Educators and entrepreneurs alike are excited about the potential of artificial intelligence (AI) and machine learning to transform the way learning will look like in the future. There is an interplay of factors such as the availability of large sources of rich and granular data; fast connectivity; powerful processing functions at lower cost; and the …

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Google and Project Maven (B): An Eventful Week in June

In April 2018, after it emerged that Google was working with the Department of Defense on the Maven project, more than 3,000 employees signed an internal memorandum urging CEO Sundar Pichai to (a) stop the project immediately and (b ) enforce a policy that the company would never build war technology. Project Maven was launched …

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Automated Intelligence Corp.

Precision Controls is a Minnesota-based electronic control equipment manufacturer. To expand its product line, Precision plans to create an artificial intelligence research group, either through internal development or preferably through the merger or acquisition of a company with strong artificial intelligence capabilities. Automated Intelligence Corporation (AIC), a New York-based research and development company specializing in …

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Transforming the vision of retail with AI: Visenze

In April 2020, in the context of the Covid 19 pandemic, the case will focus on visual search opportunities in the online retail market segment and beyond. Visense is an easaservice (SaaS) visual search software solution provider with a Payasyouuse API-based market solution focused on the retail segment. Visenze saw usage of its solutions increase …

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Clinova: Diagnose and Decide

This case provides an overview of the founding and scaling story of the British health and wellness company Clinova. The case describes the early marketing successes of the young company in hiring emerging athletes and sports franchises, as well as the difficult allocation of capital, as well as the strategic and structural decisions that the …

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Leveraging Artificial Intelligence in a Skilling Ecosystem

Trans Neuron Technologies (TNT) is a learning company (L2L) that aims to transform job seekers into industry-ready professionals by providing the right support for that journey. TNT is an innovative company with great confidence in the power of young people. The company offers eKaushal, a unified platform for various stakeholders in the rating ecosystem, including …

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23andMe: A Virtuous Loop

This case describes the founding story of 23andMe CEO and Co-Founder Anne Wojcicki and her recent attempts to scale the company’s genetic testing franchise directly to the consumer while expanding her pharmaceutical development efforts.