Ray A. Goldberg, Thomas N. Urban
Harvard Business School (597039-PDF-ENG)
February 20, 1997
Describes the strategy and competitive skills of one of the world’s leading grain trading and processing companies. An overview of the company’s innovations in corn by-products and oilseeds is provided. The company’s strategy is to add by-products to the processing of corn, soybeans and wheat to make them part of a complex of the food, feed, fuel and pharmaceutical industries.
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