DayTwo is a young Israeli company that researches the gut microbiome and machine learning algorithms to provide users with personalized dietary recommendations to minimize blood sugar spikes after meals. After a first year of implementation in Israel, CEO Lihi Segal and her team are developing a global Gotomarket plan for the company. The team is …
In January 2021, the CEO of SafeGraph, a four-year-old startup selling data as a service, looked to the future. His goal was to become the most reliable source of data on a physical location. The company provided points of interest (POI) and pedestrian traffic data for nearly 7 million businesses in the US and Canada …
After aluminum prices reached an all-time high of more than US $ 2,500 per tonne in 1988 and 1989, aluminum prices fell dramatically in the early 1990s when the former Soviet Union began to export large quantities. older metal. At the beginning of 1994, the price reached an all-time low (in real terms) and stands …
All markets follow a cycle of growth and maturity, after commodification and decline. This note argues that while the commodification of an industry seems inevitable, the best-run companies find a way to make money in the commodity cycle. These companies know how and when to differentiate their products through innovation, service and alliances with customers; …
Amoco Corp. negotiates the sale of a wholly owned subsidiary, MW Petroleum, to Apache Corp. MW owns large oil and gas reserves spanning many concession areas at various stages of development, development and production. The proposed acquisition is important to Apache and raises several significant financing and valuation issues. This case focuses primarily on evaluation.
In November 2016, the two co-founders of Delhi-based Greenco Enterprises India Pvt. Limited. they were preparing to launch a range of frozen snacks in the competitive Indian market. Their strategy was to penetrate the already established non-vegetarian frozen snack market with popular and fast-moving products and expand the vegetarian frozen snack market with differentiated offerings. …
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In this case, it is the product shortage of N95 and N99 masks, hand sanitizers and wipes due to the new coronavirus COVID19. Students must answer the question: What alternative strategies exist to control product shortages and how do they affect consumers and disease control?
In 2015, a nutritionist and dog lover developed a new canine energy bar called K9FuelBar. This product is made with totally natural and non-genetically modified organic ingredients. During an investigation, the product developer discovered that there might be a small but sufficient market for his product to be commercially viable. At that point, he had …
In 2014, WMS Gaming, a manufacturer and marketer of casino slot machines, considered redesigning its existing revenue model. As technology advanced and customer demand for gaming solutions intensified, innovative new revenue models were introduced in other technology markets. In particular, the subscription revenue model, in which customers paid a monthly subscription fee rather than a …