Case analysis is a powerful tool for teaching, learning, and most importantly practicing the art and science of management. The case method immerses students in real life situations and enables them to develop their business skills by analyzing realistic situations, applying business theories and tools, and presenting well-founded recommendations for action. However, working with cases …
This case is part of a series of four cases integrated through The Empowerment Plan (TEP), a Detroit-based nonprofit that has worked to break the cycle of homelessness through education, employment and placement. Founded in 2012 by Veronika Scott, TEP recruited workers through homeless shelters and provided them with education, training, and full-time employment in …
Selling an intangible asset like advertising services is a daunting task. The first step is to understand how brands buy these services. What are you looking for? What do you have to learn? How do you value things like creativity, trust, and loyalty? This set of cases places students in the roles of seller (an …
Selling an intangible asset like advertising services is a daunting task. The first step is to understand how brands buy these services. What are you looking for? What do you have to learn? How do you value things like creativity, trust, and loyalty? This set of cases places students in the roles of seller (an …
This case examines the PowerPoint presentation that Ranjith Kumaran, founder of startup PunchTab, Inc., uses for his investment presentations at venture capital firms. Students can discuss the materials Kumaran included, his presentation style, and what they would keep or take away from the presentation.
Effective presentations don’t just happen; they are the result of careful planning and practice. The target group, the situation, and the topic related to your planning and implementation, the more likely you are to achieve your communication objective. An active and engaged audience is one of the speaker’s greatest assets.
This note describes correct writing mechanics, style, and organizational issues in the context of a business school. Rather than touching on the many forms of business writing, it focuses on how to write convincingly, succinctly, and correctly in a business setting and in a business school setting.
Rob Jones, an intern at Business Development Manager, was asked to make a recommendation to buy important intellectual property to use on the Xbox. The project requires the collaboration of multiple functional groups within Xbox and, ultimately, their acquisition. Jones has compiled (sometimes conflicting) assessments and perspectives and should include them in a recommendation. Jones …
Case analysis is a powerful tool for teaching, learning, and most importantly practicing the art and science of management. The case method immerses students in real-life situations and enables them to develop their business skills by analyzing realistic situations, applying business theories and tools, and delivering well-founded recommendations for action. However, working with cases is …
Case analysis is a powerful tool for teaching, learning, and most importantly practicing the art and science of management. The case method immerses students in real life situations and enables them to develop their business skills by analyzing realistic situations, applying business theories and tools, and presenting well-founded recommendations for action. However, working with cases …