In this case, it is the product shortage of N95 and N99 masks, hand sanitizers and wipes due to the new coronavirus COVID19. Students must answer the question: What alternative strategies exist to control product shortages and how do they affect consumers and disease control?
The three-part case study “Mr. KLM “tells the story of the deadliest plane crash in the world: the accident of two Boeing 747s in Tenerife in 1977. The case describes both the real events that led to the disaster and the main character and protagonist, KLM captain Jacob” Jaap “. Veldhuyzen van Zanten to explain …
Evive Health is a company that manages communication campaigns on behalf of health insurance companies and large employers. Using big data techniques and insights from behavioral economics, Evive uses targeted and effective messages that improve individual health behaviors. This case follows Prashant Srivastava, Evive’s COO, and Jennifer Lindner, Evive’s Creative Director, as they develop a …
Develop a cultural framework to reflect on what a brand is and how companies shape their brands through their marketing activities. Four dimensions of the brand are described: economic, social, psychological and symbolic.
The Pharmacy Benefit Manager (PBM) processes prescription drug requests on behalf of companies that offer their employees discounts on prescription drugs. This case follows Bob Nease, chief scientist at Express Scripts, who is considering ways to promote home delivery of prescription drugs through the mail-order process that have been shown to reduce prescribing errors, increase …
The Pharmacy Benefit Manager (PBM) processes prescription drug requests on behalf of companies that offer their employees discounts on prescription drugs. This case follows Bob Nease, chief scientist at Express Scripts, who is looking for methods to promote home delivery of prescription drugs through the mail-order process that have been shown to reduce prescribing errors, …
Most M&A cases focus on the value of a single transaction (synergies, price, integration issues). In the case series “Acquisition Wave in Fine Chemicals” we took a different perspective. Our goal is to describe how managers’ decisions to make an acquisition and determine the purchase price are likely to be influenced by merger activity in …
The case revolves around the Powerball lottery and rule changes introduced in 2015 that, among other things, changed the odds of winning the jackpot from 1 in 175 million to 1 in 292 million. How do these rules affect lottery revenue? The expected value rule cannot explain why people gamble and it does not adequately …
The uncertainty and complexity of most business environments make successful management a difficult art. Often times smart, experienced, and well-trained people run their businesses with a strategic need. Many of these bad results are not just bad luck. This note discusses the problems caused by cognitive biases and heuristics (thinking about problems) that managers often …
stickK.com, a website that uses behavioral economics to help users achieve their goals, has to choose between a direct-to-consumer model or a business-to-business model. The case includes a discussion of how behavioral economics principles can be used to influence behavior, and how an understanding of behavioral economics can influence management decisions about product introduction and …