Thomas R. Eisenmann
Harvard Business School (806131-PDF-ENG)
February 21, 2006
It analyzes the structure of the platform in new network markets, that is, if a market with network effects is served by a single platform or by competing platforms. Define “Platforms” and “Platform structure”; Describes the factors that influence the likelihood that a Winnertakeall result will prevail; and presents a framework for analyzing these factors in combination to predict the structure of the platform.
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