Strategic Planning at Apple Inc.

Case Solution

Fabrizio Di Muro, Kyle Murray, Miranda Goode
Ivey Publishing ()

Apple Inc. is one of the most successful and well-known companies in the world. In its 30th anniversary, the company has undergone many changes in the computer industry. What does the future hold for the computer giant in a rapidly changing world? How should the company divide resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) to maintain and improve its market position? Also, how should Apple’s unique retail strategy be used to aid the company’s product decisions and capitalize on new and emerging trends to further maintain its competitive advantage?

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