Marco Di Maggio, Sarah Gulick
Harvard Business School (219059-PDF-ENG)
January 16, 2019
In November 2018, Shaival Shah, founder and CEO of Ribbon Home, had to decide the next steps for the company. Ribbon had implemented a program to help consumers with cash settlements without creating a credit structure to help them compete with iBuyers like Zillow Offer and Opendoor. Ribbon had gotten off to a successful start in Charlotte, North Carolina, raising pressing strategic questions. Among these was the appropriate financing model, whether the Ribbon should primarily be a platform for others to fund transactions, or whether it should buy and hold houses on its balance sheet that it could securitize and sell with a line of credit.
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