On September 15, 2014, the CEO and Vice President of the startup Phenicoptere Ltd. on his way home to Poland. They come from a meeting with Armelle S.A. in Marseille, France, to return its innovative product, a make-up remover glove called GLOV, to the global retail chain of Armelle S.A. on sale. “It’s not exciting?” the CEO asked how often such a small company has the opportunity to speak with buyers from a global retail chain. “The vice president of the company was not that enthusiastic.” It’s great that we can talk to them, “he said. “But I am not sure if this association is a good idea. And by that I don’t just mean exclusivity. There is something else. We cannot afford to wait another year to sell internationally ”. The two businessmen sat down and wondered if a partnership with Armelle S.A. the best way is to use Phenicoptere Ltd. spread all over the world.
Ivey Publishing (W18682-PDF-ENG)
November 06, 2018
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