Thomas J. DeLong, Vineeta Vijayaraghavan
Harvard Business School (402036-PDF-ENG)
May 15, 2002
James Aramanda, director of Mellon Investor Services, has to decide how to change the focus of his business. He works with consultants to develop a turnaround strategy to improve a company that is already doing well. Will you get your professionals interested in how you meet customer expectations and requirements, and at the same time motivate and involve your professionals in the process?
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