Robert Siegel, Matthew Saucedo
Stanford Graduate School of Business (SM280-PDF-ENG)
August 20, 2017
The Medium Corporation aims to transform the way people create, consume and interact with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company has developed a digital publishing platform and a set of social media tools that allow people to delve into important topics in society, business, and politics. By fighting the trend for quick interaction with short-form content on the Internet, Medium strives to deliver an experience that promotes important topics with ease, flexibility, and meaning as you work to build a large and successful business. The challenges of building a successful digital media company, balancing tool development with content curation, and creating a successful monetization model are core issues facing the company’s executive team.
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