Medium in 2017: Developing a New Model for Media

Case Solution

Robert Siegel, Matthew Saucedo
Stanford Graduate School of Business ()

The Medium Corporation aims to transform the way people create, consume and interact with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company has developed a digital publishing platform and a set of social media tools that allow people to delve into important topics in society, business, and politics. By fighting the trend for quick interaction with short-form content on the Internet, Medium strives to deliver an experience that promotes important topics with ease, flexibility, and meaning as you work to build a large and successful business. The challenges of building a successful digital media company, balancing tool development with content curation, and creating a successful monetization model are core issues facing the company’s executive team.

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