Kodak (A)

Case Solution

Giovanni Gavetti, Rebecca M. Henderson, Simona Giorgi
Harvard Business School ()

The introduction of digital imaging in the late 1980s disrupted Kodak’s traditional business model. Examines Kodak’s strategic efforts and challenges as the photography industry evolves. After discussing Kodak’s history and its strategic moves to date in the new landscape, how can CEO Daniel Carp use digital imaging to revive Kodak?

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