Industrial Products AG Thailand (A)

Case Solution

Bruce McKern
Stanford Graduate School of Business ()

Dougal Simpson, a seasoned Australian manager with 20 years of experience at Industrial Products AG (IPAG), a large Swiss company in the plastics and industrial chemicals sector, took over as Managing Director South East Asia. Simpson, who had lived abroad for many years, moved to Thailand with his family. He describes his first meeting with his chauffeur and Simpson’s consequent discontent.

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