Jared Harris, Jenny Mead, Joan Denoncour, Edward Heffernan, Rahul Koranne, Jake Marxen, Thomas Neu, Narayanan Sundaresan
Darden School of Business (UV1354-PDF-ENG)
March 13, 2009
Two employees suspect that another employee is HIV positive or has AIDS due to the use of a shared computer and recurring advertisements on the Internet. With this story platform, the case examines Internet marketing, especially the powerful search engine Google, and how it tracks the habits of its users. The history of Google is being recorded, as are the privacy concerns that have multiplied as the Internet and its technology have multiplied.
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