Jose B. Alvarez, Ryan Johnson
Harvard Business School (511059-PDF-ENG)
November 24, 2010
An enterprising food packaging company that has developed innovative technology that keeps fresh produce and flowers fresh for much longer is faced with strategic growth decisions. CEO Bob Wright must decide how best to bring his company’s unique packaging product to market. The technology is very promising after a long period of development, but packaging is expensive and Wright and his team must convince industry stakeholders of the value of packaging.
We don‘t have the case solution, but we pay up to $50 for yours!
- Set a reminder to receive an email after your university‘s case study deadline.
- Upload your case study solution. We will review it for quality.
- Get your money via PayPal or to your bank account.