Walter J. Salmon, David Wylie
Harvard Business School (592035-PDF-ENG)
August 08, 2002
Describes a new entry in the flower industry of $ 8 billion in the United States. By combining overnight air travel (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla changed traditional flower distribution, skipping three levels of distribution and delivering very fresh flowers directly from grower to consumer. Ask how this startup is going to grow.
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