Anne Beyer, Madhav V. Rajan, Jaclyn C. Foroughi
Stanford Graduate School of Business (A216-PDF-ENG)
October 15, 2014
Dr. John Anderson plans to license a technology to develop a device that helps doctors detect cancer early. Patients would breathe directly into the device, which analyzes a user’s breathing for traces of key compounds associated with the most common cancers. In addition to eliminating the need for invasive biopsy procedures, the screening tool would also be inexpensive, easy to use, and provide instant results. This case describes a hypothetical entrepreneur who has to navigate and analyze transactions for a year, including starting a business, signing a license agreement, purchasing machinery and obtaining a bank loan, and preparing financial reports. For the year.
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