George Foster, Norm O’Reilly, Ryan Lippert, Carlos Shimizu, Kyle Udseth
Stanford Graduate School of Business (SPM53B-PDF-ENG)
June 17, 2014
Billy Beane and the Oakland Athletics have “changed the game” in terms of talent identification, analysis and player investment in Major League Baseball (MLB). Cases A and B are designed to enable and inspire learning about these topics by recounting Billy Beane’s success as the general manager of Oakland A over the past 16 seasons (1998-2013). The case makes Beane the most efficient general manager in MLB by analyzing performance and financial data during that time period and sharing concepts, information and data to enable a better understanding of barriers and drivers for introducing new innovations. and disruptive in the US sports store.
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