Billy Beane and the Oakland Athletics (B): Advanced Metrics Beyond Baseball

Case Solution

George Foster, Norm O’Reilly, Ryan Lippert, Carlos Shimizu, Kyle Udseth
Stanford Graduate School of Business ()

Billy Beane and the Oakland Athletics have “changed the game” in terms of talent identification, analysis and player investment in Major League Baseball (MLB). Cases A and B are designed to enable and inspire learning about these topics by recounting Billy Beane’s success as the general manager of Oakland A over the past 16 seasons (1998-2013). The case makes Beane the most efficient general manager in MLB by analyzing performance and financial data during that time period and sharing concepts, information and data to enable a better understanding of barriers and drivers for introducing new innovations. and disruptive in the US sports store.

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