Sirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with the introduction of the PeeBuddya portable urination device for women. The first four years were extremely successful for Sirona Hygiene as the company was able to bring five unique products and 15 differentiated products to market through its three brands PeeBuddy, Sirona and BodyGuard. …
The CEO of OLX Brasil, an online classifieds platform company, is discussing various ways to grow sustainably (that is, profitably) without the need for investor funds. The options considered are: (1) growth in market penetration by focusing on the core, (2) growth of new markets by entering neighborhoods, or (3) growth of new products through …
Sandra Richter, co-founder and CEO of Soofa, a network of ad-supported digital whiteboards, has to decide between two different fundraising and expansion plans for her business in November 2019. One plan is to raise $ 15 million in a round of Series A and follow an aggressive expansion strategy, while the other is a more …
On September 15, 2014, the CEO and Vice President of the startup Phenicoptere Ltd. on his way home to Poland. They come from a meeting with Armelle S.A. in Marseille, France, to return its innovative product, a make-up remover glove called GLOV, to the global retail chain of Armelle S.A. on sale. “It’s not exciting?” …
This fictional international case examines online delivery models based on the voices of two female protagonists: Melis Aydin, COO, who hails from Turkey; and Athena Galini, Executive Director of Greece. They recently launched an online grocery delivery (OGD) service called GidaExpress (d. Aydin and Galani are evaluating three models for hiring drivers: all full-time employees …
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to dedicate themselves to the Internet startup they had worked on since they stepped onto the business school campus. They moved to Beijing, completed their management team, received venture capital investments, developed joint venture partnerships, and set major milestones …
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The case focuses on the risks and rewards of investing early in a successful consumer startup in an emerging market (ie, non-tech), from seed funding in 2004 to raising expansion capital in 2019. We are looking at the founder of Sula Vineyards, a Nasik Valley winemaker in India while making external fundraising decisions. Case (A) …
Chateau Qanafar was a small Lebanese winery that has been run as a family business since its founding in 2005. By 2015, Chateau Qanafar had managed to produce one of the best Middle Eastern wines and gained international recognition. Despite this success, the founder of the company understood that the general business environment in Lebanon …
Goodyear is about to make its first major capital commitments in the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude from California to Texas. You are at the heart of a great Goodyear program to diversify its core tire business. Goodyear estimates the construction cost to be …