Finova Group, Inc. (A)

Finova Group, a $ 14 billion commercial finance firm, filed for Chapter 11 in early March 2001 in one of the largest bankruptcy filings of all time in the United States and the largest corporate bond bankruptcy since Great Britain. Depression. While in Chapter 11, Finova became the subject of heated bidding competition. As part …

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d.light: Selling Solar to the Poor

D.light is one of the leading manufacturers of solar powered lighting technology specially developed for the world’s poorest customers. With more than 7 million lights sold since 2007, the company is relatively successful. However, selling to the poorest customers has not achieved the desired level of penetration management, and the company is currently struggling with …

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Entrepreneurial Sales and Marketing Vignettes

Which Sales Candidate is the Ideal Initial Hiring for a Startup? What are the best marketing channels to invest in? How aggressively should a leadership team align sales with customer success? Early-stage founders, sales managers, and marketing executives often face one and sometimes all of the above scenarios as their companies grow. This case features …

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DayTwo: Going to Market with Gut Microbiome

DayTwo is a young Israeli company that researches the gut microbiome and machine learning algorithms to provide users with personalized dietary recommendations to minimize blood sugar spikes after meals. After a first year of implementation in Israel, CEO Lihi Segal and her team are developing a global Gotomarket plan for the company. The team is …

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SafeGraph: Selling Data as a Service

In January 2021, the CEO of SafeGraph, a four-year-old startup selling data as a service, looked to the future. His goal was to become the most reliable source of data on a physical location. The company provided points of interest (POI) and pedestrian traffic data for nearly 7 million businesses in the US and Canada …

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Steve Mariotti and NFTE

Less than three years ago, Steve Mariotti founded NFTE, a nonprofit organization that helps disadvantaged youth develop entrepreneurship. The organization has achieved national recognition and offers a variety of programs with a budget of nearly half a million dollars. He’s still sold out at Mariotti’s apartment. Mariotti begins to feel the stress of rapid growth …

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EcoWash: A Business Opportunity Worth Pursuing?

EcoWash is an all-in-one system with which the interior and exterior of a vehicle can be cleaned in an environmentally friendly way. The inventor of EcoWash approached an aspiring business school graduate to partner with and market the product. The opportunity looks promising, but a careful examination of the product and the market specifically through …

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Newlight Technologies: Plastics for a Carbon Negative Future

The Newlight Technologies event is scheduled for the end of 2013. Newlight received the Biomaterial Innovation of the Year award from novaInstitut GmbH at the Cologne International Conference on Industrial Biotechnology and Bio-Based Plastics and Composites. The company has a small pilot plant with enzymatic catalysts for the production of PHA bioplastic, which has a …

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Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

In late 2016, Bridj expanded its digital platform to solve urban mobility problems facing cities across the country and the world. Founder and CEO Matt George considered several potential growth strategies to build the company responsibly. George continued to work with key stakeholders and had chosen to work in partnership with Kansas City and Ford …

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The RealReal Inc.: Fashion Fad or Long-Term Investment?

RealReal Inc. (Real), a San Francisco, California-based startup that deals in used luxury goods, saw significant growth in revenue and customer base in fiscal year (FY) 2018, but was unable to do so after nine years of being profitable in business. The accumulated losses reported up to the quarter ended in March 2019 were $ …

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