The Intel Incubation Program: Disruption Inside

In 2018, Intel founded the Emerging Growth and Incubation Group (EGI) with a charter to build a disruptive innovation engine. The EGI group was seen as essential or even existential for Intel to expand beyond its core business, to find new ways to add significant added value to the company and be perceived again as …

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Staff.AI: Pricing for Disruptive Technology

Staff.AI is a technology start-up company offering a new resource sharing app for hospitals and healthcare professionals. Neurosurgeon Dr. The app developed by Carl Einarsson addresses the considerable personnel costs for the temporary needs of acute care hospitals. Using familiar mobile technology from Airbnb, TaskRabbit, Uber, and other resource-sharing companies, Staff.AI aligns the needs of …

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ABN AMRO: When Culture Drives Transformation

The case describes two transformation journeys for ABN AMRO bank. The first transformation is cultural and the second is digital. Examine the interplay of these two trips from the perspective of the personal banker. The case details how the bank rebuilt its internal operating model. The hierarchy has been changed and replaced by agile work …

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KaBOOM!: Play at Scale (A)

A case of scaling the social impact for non-profit organizations. KaBOOM! was founded in 1995. It quickly grew into a nationally recognized non-profit playground construction organization with strong corporate partnerships and volunteer organizing skills. Over the years, KaBOOM! developed new programs, including a new web platform that allows individuals and communities to build their own …

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Wildfire Entertainment: Organizational Structure Archetypes

Organizational design can be complex and involve many different levers. But there are some basic formal structures or forms at its roots: functional, matrix, and divisional structures. This case traces the early history of a (fictitious) startup in the rapidly expanding mobile software / entertainment industry that needs to take into account the advantages and …

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Elon Musk’s Big Bets

Between late 2014 and late 2016, Tesla and CEO Elon Musk took several large and risky initiatives that would dramatically expand the scope and reach of Tesla’s business. In late 2014, Tesla began building a $ 5 billion gigafactory to produce lithium-ion batteries, which are used on an unprecedented scale in Tesla’s electric vehicles. In …

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Hola, Bandida: Launching a Socially Responsible Beverage Brand

Megan Méza is a semi-Mexican entrepreneur who quit her high-paying job in marketing to launch Bandida, a brand of cold beer horchata drinks. As a social enterprise, Bandida only wants to make its products with partners who are women and people of color. Méza soon struggles with cultural identity issues and wonders if she can …

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Nova Pioneer in 2019: Becoming a Pan-African School System

Nova Pioneer was a private school system in South Africa and Kenya that served pre-school through high school for students ages 3-19. The earliest precursor to Nova Pioneer was the Pioneer Academies, which was founded in 2013 by Chinezi Chijioke in South Africa. Pioneer began by providing the high-quality, affordable education needed to develop the …

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Osmo: Toy or Learning System? Identifying a Road to Success

Osmo quickly became one of the top educational technology startups after it was founded in 2013 by Pramod Sharma and Jerome Scholler. His innovative toys used artificial intelligence to combine physical and virtual play. Its sales skyrocketed during the COVID19 pandemic when parents desperate for solutions to get their kids excited about learning at home. …

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Happy Family: Investing for the Future

Shazi Visram graduated from Columbia Business School in May 2004 and two years later founded the organic baby food company Happy Family with a mission to “transform children’s health development through nutrition.” The company started in 2006 with a range of organic frozen baby food and switched to innovative bag packaging in 2009. Happy Family …

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