Global brands such as L’Oreal and Oil of Olay dominate the Chinese skincare market. After some successes in partnership with Sephora in Europe, a Chinese national brand seeks to challenge the position of the French and US brands in the Chinese market. It has to decide how to segment the market, how to position itself …
In the days after the loss of the Space Shuttle Challenger and its crew in January 1986, NASA officials were reluctant to communicate with the media or the public. A siege mentality prevailed, and the press and the public reacted with intense criticism and inquiries. The case describes NASA’s harmonious relationship with the pre-Challenger media …
This case centers on SC Johnson CEO H. Fisk Johnson and his decision on how to move forward with Greenlist’Ñ ¢ after resolving two legal disputes. SC Johnson developed the Greenlist ingredient improvement process to reduce the negative environmental impact of its products by replacing less harmful ingredients where possible. Significant environmental improvements have been …
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Corporate communications executives at a large financial services company are reviewing the company’s sports sponsorship program and considering expanding it. Hancock is already a corporate sponsor of the Boston Marathon and has the option to sponsor the Sun Bowl (soccer game). Key questions include the role and evaluation of sports sponsorship as part of Hancock’s …
A copy of a news article that reflects the nature of the public’s reaction to the CEO’s statement and the company’s actions.
In 2015, Toshiba, a conglomerate known worldwide for its electronics, announced to the world that it had inflated its profits by 151.8 billion yen ($ 1.2 billion) over a seven-year period. The behavior of Toshiba management and employees left a mark on Japan that altered corporate culture and governance practices. This case provides a comprehensive …
Erox Corp. is a biotech startup that makes products that contain synthetic human pheromones. It was founded in 1989, went public in 1993, and added a turnaround team in 1994. Sales soared from $ 110,000 in 1993 to more than $ 1 million in 1994, with prospects for further growth. Pheromones are odorless biochemical signals …
Case (B) describes the steps that Citigroup CEO Chuck Prince and his management team took to rebuild the company after the controversy and alleged wrongdoing described in Case (A).
This case series presents a business ethics and management decision-making crisis when one of the company’s diesel fuel storage tanks collapses and nearly a million gallons of oil are released into the Monongahela and Ohio rivers. Divided into four cases that guide the reader through the sequence of events that will occur and their possible …