When the Covid pandemic spread in early 2020, global travel came to a standstill. For San Francisco-based home rental platform Airbnb, the impact was swift and severe, with revenues plummeting more than 70% year-over-year. Responding to the sudden recession was a challenge for CEO Brian Chesky and his leadership team as the company followed a …
In 2016, Akira Fukabori and Kevin Kajitani, aerospace engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those living in remote villages or impoverished urban areas do not have access to education. or very high quality medical care. They believed that with a faster …
A recent law graduate is excited to start a junior associate position at an emerging law firm in New Delhi, India. Despite his initial enthusiasm for the job, the young man is about to leave after just three months. The company has not fulfilled its commitments regarding compensation and type of work assigned. After many …
In deciding how to be and act well, we often seek outside help. Many of our oldest and most consulted sources of ethical guidelines are our religious traditions. Just as an attentive friend can be consulted, countless people seek the advice of their own religious leaders, texts, and customs on all manner of matters, including …
André Calantzopoulos, CEO of Philip Morris International (PMI), announced a radical turning point in the strategy of the cigarette maker Marlboro in 2016: the company would switch to “smoke-free” products in more than 180 countries around the world. One such product was IQOS, a new “emergency heat burn” (HNB) device aimed at providing better options …
The case, set in 2016, follows Lavanya Nalli, a fifth-generation member of the Nalli family business, as she reflects on a critical decision about her future. Nalli Silks, an Indian ethnic clothing retailer, had built an enviable reputation for quality and customer orientation over more than 90 years. As a female member of a conservative …
When the COVID pandemic spread in early 2020, global travel came to a standstill. For San Francisco-based home rental platform Airbnb, the impact was swift and severe, with revenues plummeting more than 70% year-over-year. Responding to the sudden recession was a challenge for CEO Brian Chesky and his leadership team as the company adopted a …
Founded in 2010, Worldreader was an international non-profit organization promoting reading among children around the world. For many years, Worldreader distributed e-readers to underserved communities and financed its operations primarily through philanthropic donations. In 2019 Worldreader launched the BookSmart mobile reading app, and soon after the idea of a new self-sustaining financing structure emerged: the …
The case describes how the Odebrecht board of directors addressed the issues raised in Case (A) and continues the story of the group’s efforts to restore and grow its reputation after acknowledging its role in the largest corruption scandal in Latin America in all the times. The case includes the filing and outcome of a …
In December 2020, Sheryl AdkinsGreen, Mary Kay Inc.’s chief marketing officer, discussed several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct selling company whose independent beauty consultants bought its beauty products and cosmetics wholesale and retail from consumers. As the coronavirus pandemic spread in 2020, Mary Kay worked to …