invisaWear is a startup that has used Internet of Things (IoT) technology to develop a fashionable single-purpose wearable device for young women that offers them safety in dangerous situations. The smart product consisted of a pendant attached to a bracelet, necklace, or keychain that, when pressed, sent an SOS to family, friends, and optionally the …
After entering the Chinese smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that made its rise loses momentum. With competitors resisting at every turn and targeting the core consumer segment, the company urgently needs to re-stimulate growth and create a sustainable competitive advantage. The …
This case was written in 2019, 10 years after Xuzhou Construction Machinery Group Co. Ltd. (XCMG) started its SAP ERP project in 2009. XCMG’s digital transformation was so rapid that, in less than 10 years, it went from being an internal IT project to a digital platform serving many external companies. In this case, the …
In March 2015, Amazon introduced its select Prime members with a WiFi-connected dashboard button that could connect to home appliances and allow consumers to automatically order online with the push of the button. In April 2015, Alibaba, the Chinese e-commerce giant, founded the “Smart Living” division, taking a further step to take full advantage of …
The Internet of Things (IoT) was still in its infancy in 2014. Over the next two years, the IoT matured and presented significant uncertainty for the entire electronics industry. In 2016, the industry was at an inflection point in terms of technology and its main competitors had to choose: to venture into research and development …
This case provides the opportunity to conduct a comprehensive analysis in a Service Operations Strategy course. It touches on topics such as customer value proposition, profitability, employee management, customer management, robust employees vs. robust processes, queue management, and staffing models. This case can be used as a basis for discussing the “Four Truths” “by Frances …
In the summer of 2016, ARM Holdings (ARM), a British semiconductor intellectual property licensing company, was acquired by Japanese conglomerate SoftBank. The acquisition is a strategic leap for Softbank to expand its market presence into the Internet of Things (IoT) market. ARM share prices rose 63% shortly before the acquisition. However, ARM co-founder Jamie Urquhart …
Intartic, an Indian manufacturer of mobile phone accessories, was founded in 2015 by two former Nokia colleagues who were trying to explore the mobile phone accessories market in India, initially based on designs, parts and components imported from China. The case tracks the evolution of Intartic and the various challenges it faces in transitioning from …
CEO Jeff Immelt wonders if GE can move fast enough with its new Industrial Internet initiative. The company includes the construction of an industrial Internet, the connection of machines and devices, the collection of its data and processes and the provision of services to customers based on the analysis of this data and information. The …
Preferred Networks, Inc. (PFN), a deep learning technology startup, an offshoot of artificial intelligence (AI) research, made a name for itself early on by aligning itself with Japan’s manufacturing power and introducing deep learning. in the Internet of Things (IoT). ) differentiated. The case follows the development of the startup at a highly valued company …