The Smart Grid

The development of the smart grid, the integration of traditional power transmission and delivery elements with information technology, heralds a new era in the energy industry. With the development of the smart grid, many new business opportunities will emerge. What strategies should Cisco use to become a leader in this industry? What obstacles and challenges …

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Designing a Culture of Collaboration at Lake Nona Medical City

Describes Lake Nona, a 7,000-acre residential and research group in central Florida, and its culture of process and innovation, and the Lake Nona Institute, the organization behind the planning and management of this new green community. The focus is on institutional collaboration and governance decisions behind Lake Nona’s “Medical City” component. Five years after its …

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Commerce Bank

Taught in the second module of a Service Operations Management course, which deals with the design of sustainable service models (606031).

Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (B)

Narayana Hrudayalaya (NH) has grown into a multi-specialty health city in Bangalore and has grown to twelve locations across India. The hospital plans to build 300-bed secondary care hospitals in smaller cities in India with the goal of operating 30,000 beds in seven years, making it comparable to the largest hospital chains in the world. …

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The Life Sciences Revolution: A Technical Primer

For more than two decades, scientific advances have caused profound changes in drug research and in the pharmaceutical industry itself. This case provides an overview and description of these technical and scientific advances. It is written for non-academic readers and can be used as supplemental reading for other case materials that require a basic understanding …

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Go Red For Women: Raising Heart Health Awareness

In 2003, the American Heart Association (AHA) approached Cone, Inc. (a brand and communication agency) valued at $ 654 million to develop a corporate sponsorship strategy that would cost $ 75 million over three years. Within 12 months, the AHA launched the successful “Go Red For Women” campaign to help women understand their risk for …

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Coco-Mat: The Spartan Mattress Revolution

The CocoMat suitcase follows the development of the bedding brand from its first concept in 1989 to its iconic status in 2016. During this time, it went through a gradual refinement of its customers’ offerings and brand values, developing a global retail network and expanded to include hotels and wooden bicycles, among other things. In …

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