The Ciputra Group was founded in the 1980s by Mr. Ciputra after a long business career with the vision of providing a business for his children. The case describes the development of this group, which has become a leading and innovative player in the Indonesian real estate sector. Under Ciputra’s leadership, the company became known …
In 2011, the management of Novozymes, the leading manufacturer of industrial enzymes, reflected the viability of its positioning in the rapidly growing but increasingly competitive Chinese market. Novozymes, a pioneer in technological innovation, had strong representation in China’s premium enzyme markets, but felt pressure from low-cost local competitors in standardized volume-driven segments. How should Novozymes …
The technical director for Shimla Dairy Products, a government-licensed food manufacturer, has worked in the cheese industry in Australia for some time. He returned to India with new skills and ideas to share with the company. Cheese is a relatively new product in India and it is up to the customer to decide how to …
In late 2016, Bridj expanded its digital platform to solve urban mobility problems facing cities across the country and the world. Founder and CEO Matt George considered several potential growth strategies to build the company responsibly. George continued to work with key stakeholders and had chosen to work in partnership with Kansas City and Ford …
By 2015, the founder, president and managing director of Biocon, Ltd. one of the top 10 biotechnology companies. The company has been involved in enzymes and low-risk generics for many years. According to the CEO, for the company to grow, Biocon must enter the riskiest business of drug discovery and development. Without large investments in …
The case summarizes the development of a contemporary online furniture brand in China and the development path to ride the wave of digital retail. From an art store in Beijing’s 798 Art District to an online furniture brand in Tmall, Uvanart has established itself as an “affordable and artsy” furniture brand and has gained a …
This case looks at the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the fourth largest marketing communications network in the world, JWT China has become one of the integrated communications companies largest in China, operating from offices in different parts. from the country. The case provides …
The Joslin Diabetes Center in Boston, Massachusetts is a premier center for diabetes care, clinical education, and research. The incidence of diabetes is rising dramatically around the world, challenging quality of life and its complications, and rapidly accelerating spending on health care for employers and governments. Joslin’s multidisciplinary team nursing and patient education programs offer …
Innovation was part of Timberland’s legacy. In 2005, CEO Jeff Swartz and COO Ken Pucker expected the Invention Factory, an advanced concept laboratory, to develop innovative new products and revitalize the company’s culture of innovation. Timberland has been innovating since the 1960s, developing the world’s first waterproof boot and, in the 1980s, category-defining boat shoes …
In 2015, Mapletree Investments Pte Ltd (Mapletree), a Singapore-based capital and real estate management company, was due to launch its new five-year growth plan. The key decisions the company had to make were: Should Mapletree expand its reach geographically outside of Asia? Should you also consider moving into any of the new college dorms, corporate …