Uber offered a variety of car services that varied by city. The full range of services included UberX, UberBLACK, UberSUV, UberSELECT / PLUS, UberXL, UberLUX, and UberTAXI. The services varied according to the type of car offered and the rate charged. In big cities, there was the opportunity to choose from a wide variety of …
Leo Burnett Co. Ltd. is a global advertising agency. The company is partnering with one of its largest customers to launch a new line of hair care products in the trial markets of Canada and Taiwan in preparation for a global launch. Typically, after a brand is launched, the Global Brand Center transfers responsibility for …
He investigates a troubled IT outsourcing project from the point of view of IT service provider Hrad Technika. When used in conjunction with Tegan c.c.c. (9609038) is an opportunity to see both sides of the problem. When Hrad signs a contract to create a new accounts payable system for the Welsh toy retailer Tegan, the …
Coopers & Lybrand opens an office in Hungary.
As one of the three largest state airlines in China, China Eastern Airlines Corporation Limited (China Eastern) had built an international brand image with global influence. Given the unique globalization of the Shanghai airline, China Eastern’s strategy continued to focus on expanding its global presence. Faced with increasing competition from domestic and international competitors, China …
Thai Union has come a long way since its humble beginnings in 1977 as a Thai supplier of private label canned tuna to American importers. In four short decades, it had grown to become one of the world’s leading seafood companies, with sales of $ 3.8 billion in 2016. Thiraphong Chansiri, the CEO, had brilliantly …
The case will be opened in August 2020 when Ozgur Tort and Mustafa Bartin, CEO and director of large format and online retailer of Migros Ticaret A.S. (Migros), the oldest and one of the largest supermarket chain in Turkey, is navigating Migros through COVID19 and the unprecedented surge in demand for groceries online. Between the …
Spotify reached $3 billion in revenues in 2016, amid a booming musicstreaming market that now made up 51% of the U.S. music industry’s total revenues. Finally the industry had embraced digitization and was now seeing twodigit growth for the first time in decades. However, that growth had an Achilles’ heel. Spotify itself was staring at …
The case discusses the origins and development of the European integration process from the post-war period to 2007, with a particular focus on the Lisbon Agenda’s efforts to strengthen Europe’s competitiveness since 2000. It analyzes the different policy areas that have been addressed to European level over time and provides basic information on the architecture …
This case of the globalization of East Asian pop music is useful for teaching concepts of regional business strategy as well as cultural arbitrage. So music companies must consider why certain markets are clearly more profitable than others. They also have to decide whether to expand internationally with a regional focus on East Asia or …