In 2014, WMS Gaming, a manufacturer and marketer of casino slot machines, considered redesigning its existing revenue model. As technology advanced and customer demand for gaming solutions intensified, innovative new revenue models were introduced in other technology markets. In particular, the subscription revenue model, in which customers paid a monthly subscription fee rather than a …
In early 2002, Pamela Pollace, Intel vice president and global marketing director, debated whether the company should expand its Intel Inside brand campaign to include non-PC product categories such as cell phones and PDAs. The “Intel Inside” campaign is one of the most successful branding campaigns in history. However, the campaign is over a decade …
In August 1998, Kerry King, President and CEO of Ultratech Corp., watched the changes in the technology industry with great interest. Ultratech Corp. had the opportunity to complete a strategic merger that would make the combined company the undisputed leader in its market segment. The transaction, a multi-billion dollar deal, made perfect sense to Kerry, …
The Airports Authority of India (AAI) was established under the Airports Authority of India Act 1994 as a statutory authority with the main tasks of controlling and managing the airspace of India. As of March 2017, AAI managed a total of 125 airports, including 11 international airports, 08 customs airports, 81 national airports, and 25 …
This case examines the economy of a community and then examines its financial condition from the perspective of a bond rating company.
This note describes balance sheets, income statements, and equity statements and serves as an introduction to the fundamentals of annual financial statements.
In 2013, Kenya’s vice president horticultural growers and exporters group weighed potential expansion opportunities against growing risks in its producing and export markets. At US $ 121 million in 2012, the VP Group has grown rapidly in recent years by expanding its vegetable and flower production beyond Kenya to Ethiopia and Ghana; Research new products …
In late 2017, the newly appointed CEO of Blue Apron, a pioneer in subscription meal package delivery in the United States, faced multiple revenue growth and operational challenges. Since its inception in 2012, Blue Apron had invested heavily in marketing to attract new customers, but its rapid growth had created challenges, and efforts to solve …
Warning: this case has been reviewed since its original publication; all amounts have been converted to euros and the data has been updated to 2020. If you have taught with this case in the past, be aware that the changes may affect lesson plans and lesson usage. Using an income statement, balance sheet, and forecast …
This case presents a series of financial events that students can record and use when preparing their annual financial statements.