Tubular Labs co-founders Allison Stern and Rob Gabel jumped into the field of video analytics and faced the challenge of figuring out what data could be tracked, what companies needed, and how best to market their consulting services. By 2018, Tubular’s technology was pulling data from billions of videos across dozens of platforms, including YouTube, …
Corey Leibow drove his car back to Sand Hill Road in Palo Alto, California. As president and CEO of Mercado, a company that provided search and merchandising technology for retail websites, he had just met with another venture capital (VC) firm to raise a Series E Fundraising round of funding in the amount of 26 …
This industry announcement explains how new players in cloud file storage and sharing (such as Dropbox and Box) are reshaping the entire enterprise content management (ECM) software industry in 2014. Press release features the top companies established in the ECM industry in 2014 and then details 1) the latest changes in technology, market and business …
The director of information technology (IT) at Ritcher, a large Hungarian pharmaceutical company with branches throughout Eastern Europe, is planning the IT department for the next few years. The top three considerations for the coming year are: Is the current IT structure adequate for the growing demands of the overall organization? To what extent should …
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In this case, the implementation of a customer relationship management (CRM) system in a non-traditional use case for this category of business systems is described. In the early 2010s, HEC Montréal, a leading Canadian business school in Montreal, Quebec, had to develop new strategies to respond to profound changes in the labor market and higher …
Provides an overview of some important aspects of relational data models that underpin today’s business information technologies, such as: B. Enterprise resource planning and customer relationship management. Key concepts discussed include relational data and integration. A stylized example is provided.
It illustrates the challenges of centralizing IT decisions at Cisco after a decade of decentralized planning and project financing. When Brad Boston became Cisco’s new CIO in 2001, he found managers frustrated with the results of his recent IT initiatives. Boston believed that Cisco needed to focus on its global infrastructure before investing in functional …
The Arck Systems case series describes the dilemmas a senior sales manager faces when setting up a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards “star” performers. The cases track a series of changes the manager makes to the sales compensation plan in response to the …
In early 2006, it became clear that PFM Devices posted a significant decline in consolidated earnings across its three international business units. To address this issue, the management team asked the newly hired CIO to evaluate both options: implement a customer relationship management solution to increase sales or a corporate data warehouse to reduce costs. …