Women@Work: Jane (B)

This 2019 case illustrates a design thinking intervention program conducted at the Elite Smile Specialized Medical Complex in Taif City, Saudi Arabia. The program was part of a doctoral project carried out at the Singapore Management University. The case features Elite’s Smile, a private dental clinic offering a full range of services including routine and …

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EcoWash: A Business Opportunity Worth Pursuing?

EcoWash is an all-in-one system with which the interior and exterior of a vehicle can be cleaned in an environmentally friendly way. The inventor of EcoWash approached an aspiring business school graduate to partner with and market the product. The opportunity looks promising, but a careful examination of the product and the market specifically through …

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To Budapest and Beyond (Epilogue)

When Ukraine becomes independent after the collapse and dissolution of the Soviet Union, the nation that is suddenly the third most populous nation in Europe finds itself almost immediately in high-level international diplomacy and negotiations. A significant part of the former nuclear arsenal of the Soviet Union, including ICBMs destined for the United States, is …

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Turkey: Securing Stability in a Rough Neighborhood

After years of volatility and crisis, Turkey desperately sought macroeconomic and political stability in a constantly deteriorating region of the world. In the short term, Turkey had to repay its debt, which amounted to more than 80% of GDP. In January 2004, Turkey entered the final stages of the IMF’s latest $ 17 billion loan …

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Red Bull (A)

Despite facing giants like Coca-Cola, Pepsi and Budweiser with obvious potential competitive advantages, Red Bull had established itself as the US market leader in energy drinks. However, in 2008, Red Bull’s dominance was called into question as Monster Drinks outpaced it in volume. The case looks at judo strategy both from the perspective of a …

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Barack Obama and the Bush Tax Cuts (A)

As his inauguration approached, President-elect Obama faced a financial sector collapse, a costly bailout, and massive public deficits. Given the recession in the economy, near-zero interest rates, and rising unemployment, Obama had to decide whether and how much a fiscal stimulus should be used to jump-start the economy. To help students understand Obama’s options, the …

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Codensa: Easy Credit for All

This case describes how Codensa, an electricity company in Bogotá and Cundinamarca, Colombia, developed an easily accessible consumer credit business model for low-income groups that capitalized on the cost structure of its core business. Codensa, through its Codensa Hogar division, provided consumer credit to low-income populations by connecting a value chain of major retailers and …

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Greenspan’s Conundrum and Bernanke’s Nightmare

At what point in a recession should the Fed initiate risky expansionary monetary policy – that is, aggressive purchases of long-term government bonds by the Fed? Federal Reserve Bank Chairman Ben Bernanke asked himself this question in 2009. Suitable for both MBA courses and electives in global financial markets, this case examines the risks associated …

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