Garmin at the Crossroads (Case A) looks back at Garmin’s history from its founding in 1991 to 2008. After 17 consecutive years of profitable growth in the personal navigation device (PND) industry, Garmin was one of the top gamers with a strong cash position. However, with the advent of alternative satellite navigation systems globally, the …
Peak Sealing Technologies (PST), a manufacturer of high-quality carton sealing tapes, emphasizes technological innovation as the company’s core value. But when a new regional competitor introduces a cheaper and inferior product, PST is faced with a decision that could contradict its values. Product manager Emma Taylor must decide whether the company should add a cheaper …
Rachio, a small Denver-based company, developed and sold innovative technology for digitizing home sprinkler systems. Rachio’s “Smart Sprinkler Controller” enabled homeowners to reduce water use by up to 50 percent by using detailed weather reports to automatically adjust irrigation. Homeowners can also easily control their irrigation systems from their smartphone through the Rachio app. Rachio …