Tesla: Testing a Business Model at Its (R)evolutionary Best

Tesla Motors, Inc. (Tesla), the electric car maker, unveiled its Model 3 in late July 2017 as its share price continued to rise. The Model 3 was massively marketed and traded and could potentially compete with mass market leaders like Toyota. The exchange also reacted positively to Tesla’s decision in 2016 to take over SolarCity, …

Read solution

Reliance Jio: Leveraging Late Mover Advantage

In 2016, Reliance Jio Infocomm (RJio) was a late entry to India’s busy but growing telecommunications (telecommunications) market. By 201920, the wholly owned subsidiary of Reliance Industries Limited (RIL) was India’s leading telecommunications company in terms of earnings and market capitalization. Established companies in the industry were expected to take revenge on the new entrant; …

Read solution

Google and Project Maven (B): An Eventful Week in June

In April 2018, after it emerged that Google was working with the Department of Defense on the Maven project, more than 3,000 employees signed an internal memorandum urging CEO Sundar Pichai to (a) stop the project immediately and (b ) enforce a policy that the company would never build war technology. Project Maven was launched …

Read solution

R3 Corda: A Distributed Ledger Technology for Financial Services

In December 2016, the founder and CEO of R3 prepared for an external meeting in which his management team would discuss what business model to follow to get the most benefit from the company’s new distributed ledger product, called Draw corda. Founded in 2014, R3 was a blockchain technology company based in New York. R3 …

Read solution

The Entrepreneurial Method: How Expert Entrepreneurs Create New Markets

This note reflects a new focus on “performance,” the logic behind business experience, consisting of implicit and learnable and teachable aspects of experience associated with high performance in specific areas. Rather than taking characteristics or circumstances as input and trying to explain differences in performance, the lens of experience is focused on understanding the commonalities …

Read solution

Naxos: Changing the World of Classical Music

Founded in 1987, Naxos was the largest classical music label in the world. She had achieved this high position as a leader in innovative costs. The chairman of the board, Klaus Heymann, took advantage of the falling prices of CD production and the fall of the Iron Curtain at an early stage. By recording with …

Read solution

Harlequin Enterprises: Assessing e-Books

Harlequin Enterprises is a well-known women’s literature publisher and the world’s leading publisher of romance novels. In 2013, romance novel e-book penetration exceeded 50 percent of sales. The VP of Strategy tries to understand the opportunities and threats of the e-book. He wonders what impact e-books would have on Harlequin’s business model – its relationship …

Read solution

Lufa Farms

In 2013, Mohamed Hage, founder of the Lufa Farms umbrella farm, thought that his company had reached a level of maturity where scaling the business model was the next logical step. Having already owned two greenhouses in Canada, he looked to other locations in the US Although Lufa Farms highlighted the company’s advanced growth technologies …

Read solution

Miles Davis: Kind of Blue

He investigates how successful companies can “jump to the next curve” through an analogy to Miles Davis’ longtime work, especially his 1959 paradigm-breaking album Kind of Blue, creating a new disruptive innovation in jazz and creating the most commercially successful jazz album of all time. The case also delves into the creative process, and Davis’s …

Read solution

Blue Apron: Disruption in the U.S. Food Industry?

In late 2017, the newly appointed CEO of Blue Apron, a pioneer in subscription meal package delivery in the United States, faced multiple revenue growth and operational challenges. Since its inception in 2012, Blue Apron had invested heavily in marketing to attract new customers, but its rapid growth had created challenges, and efforts to solve …

Read solution