Designing and Managing the Information Age IT Architecture

The co-evolution of technology, labor, and labor over the past 30 years has dramatically affected our understanding of the organizations and industries in which they compete. IT is no longer just a tool to support “back office” transactions, but it has become a strategic part of most companies, allowing the redefinition of markets and industries, …

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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet

AlcatelLucent (ALU) was preparing to launch a new business: mobile payment services. Mobile payment comprises cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise in Nearfiled Communication (NFC) presented a great opportunity as analysts expected the mobile payments market …

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Apple’s iPhone: Calling Europe or Europe Calling? (Abridged)

Short version of the IES621 enclosure. Apple needs little introduction. Following the launch of the successful iPod in 2001, Apple has been on an aggressive growth path (revenue increased at a compound annual growth rate (CAGR) of 31% and net revenue increased by a CAGR of 128%). In 2007, Apple announced that it would change …

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Charles Schwab & Co. Inc. (B): In 2003

It examines the challenges and opportunities faced by Charles Schwab in 2003. The company is a leading brokerage firm, but the entire industry has experienced a severe recession in recent years. Schwab has made a name for itself as a discount broker and has grown tremendously in the 1990s, primarily due to the successful introduction …

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Studio Realty

Studio Realty has developed an “electronic open house” technology that allows home buyers to sit in a comfortable environment and, by clicking on digital images, tour a house and see its rooms, exterior and surroundings. Studio Realty tried to sell or license its system to brokers, but found that no one was interested. Ultimately, homeowners …

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Miles Davis: Kind of Blue

He investigates how successful companies can “jump to the next curve” through an analogy to Miles Davis’ longtime work, especially his 1959 paradigm-breaking album Kind of Blue, creating a new disruptive innovation in jazz and creating the most commercially successful jazz album of all time. The case also delves into the creative process, and Davis’s …

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L’Oréal USA: Digitally Optimizing Consumer Insights

Nima Gohil, Director of L’Oréal USA’s (L’Oréal) New Creative and Digital Consumer Research Division, was preparing for the upcoming January 2016 board meeting at L ‘ Oréal in Clark, New Jersey. L’Oréal’s competitors were using new digital media to bring beauty products to current and new users, and L’Oréal was under pressure to develop a …

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Balaji Telefilms Limited

Balaji currently operates in three business areas: television content, film production, and video-on-demand (VOD) services. Founded in 1994 by Ekta Kapoor and his family, the company experienced its first big success in 2000 with the TV series Kyunki Saas Bhi Kabhi Bahu Thi. Several other successful television shows followed, earning Ekta Kapoor the nickname “Tsarina …

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