This highly interesting strategy-making exercise allows participants to develop their creativity through the systematic five-step process of the Blue Ocean Shift. We reverse the learning process of the case method by combining it with a group exercise. Participants will first formulate their own go-to-market strategy by actively applying the Blue Ocean Shift concept, framework and …
The case examines McKinsey & Company’s possible acquisition of design firm LUNAR in response to the new direction management consulting is taking. Starting in 2014, a new internal unit comprised of “McKinsey Implementation” and “Digital Labs” explored new opportunities for the company and soon became important growth vectors for the consultancy. Looking to new skills …
This technical note is part of a course module that focuses on teaching design thinking skills and 10 tools to identify and implement opportunities for innovation and growth. It can be taught in MBA, Bachelor or Executive groups. The note and accompanying teaching note include an explanation of why Design Thinking is a useful addition …
In 2015, Arnoud De Meyer, President of Singapore Management University, launched SMUX. This unique program made experiential learning accessible to students and allowed them to gain practical work experience that could help them improve their critical thinking, analytical and problem-solving skills. The great strength of the SMUX initiative was that it was thought through to …
A team of analysts from the Nedbank Group (Nedbank) had found a solution to a major customer-facing problem, but the solution was not well received by the operations team. A senior Nedbank executive has provided the creative design team and operations team the opportunity to work together. In 2019, a solution was successfully implemented and …
Teach this case online with new tips added to the tutorial. This case study includes required video elements that will be integrated into the pre-class assignment for students and the faculty curriculum. Information on how to access and use these multimedia components can be found in the teaching note.
The case describes OpenIDEO, an online arm of IDEO, one of the world’s leading product design companies. OpenIDEO uses IDEO’s innovative design process and an online community to develop solutions to social problems. The focus is on comparing IDEO and OpenlDEO processes using real project examples. For IDEO, this includes the redesign of Air New …
Kim Markey joined Huntington Hospital (HH) as Executive Director of Admissions Cycle in November 2012. Based in Pasadena, California, HH was a 625-bed, non-profit regional medical center established in 2012 by the US. News & World Report was named one of the top performing hospitals. To strengthen HH’s focus on high-quality, patient-centered care, Jim Noble, …
This case spans 2014-2020 when DBS launches its second strategy, led by Piyush Gupta. The goal is to become the best bank in the world (BBIW) by 2020. The bank achieved its goals in 2019 and received more awards in banking. Building on Strategy 1.0, which was implemented from 2010 to 2014 to bring the …
Insigne Health is a for-profit, fictitious, integrated health insurer / healthcare provider whose leadership believes that shifting members ‘focus from “Illness” to “Well-being” will improve their policyholders’ overall health and resources. in which they are spent. each year, the attention could be reduced. The case places students in the role of design researchers tasked with …