INSEAD alumnus Martin Murray is the inventor of the water drop, a cube made from natural flavors, superfood extracts, and vitamins, which by adding flavor encourages you to drink more water. Although he is initially building a company on a tight budget, he knows that creating a unique brand is key to the success of …
Horse racing was in decline in the late 20th and early 21st centuries. Almost every metric, from the number of horses and races to participation, to the size of bets, fell. Studies showed that this would likely continue. Horse racing made its money betting where racing once had a monopoly on gambling in the United …
At the age of 39, Solmaz Altƒ ± n assumed command of Allianz Turkey. Solmaz quickly recognized that although the insurance market in Turkey was poorly penetrated, it was operating in a very competitive environment with price pressure and therefore cost control. As a result, customer satisfaction suffered. Despite the growing Turkish economy and a …
Acquiring resources or, more generally, attracting stakeholders, is a fundamental business task. While every business needs employees, customers, suppliers, and financiers who are willing to risk time and money, it is a particularly difficult challenge to win over these “stakeholders” for a business enterprise. This note describes first the importance of the challenge and then …
Since entering China in 1987 with its first restaurant in Beijing, KFC has been a great success and has become the largest Quick Service Restaurant (QSR) in the country. In 2015, Joey Wat was appointed CEO of KFC China. The following year, Yum China (NYSE: YUMC) parted ways with Yum! Brands and became an independent …
Fat Angelos was an established and well-known family-style Italian restaurant chain in Hong Kong. However, its popularity brought challenges. A daily example was the queues that restaurants found during their peak hours for dinner. Long wait times led to dissatisfied or even lost customers. On the other hand, restaurants were not fully utilized during off-peak …
Analyzes the commercial relationship between Tempur Sealy and Mattress Firm following the events discussed in the (A) case.
At the heart of Practice Fusion, a free, web-based electronic medical record (EHR) company based in San Francisco, the Practice Fusion case examines the rapid growth of EHR systems in the United States from 2009 to 2014. The Case looks at the challenges related to introducing an EHR (also known as an electronic patient record …
Motorola’s old automatic electronics facility in Arcade near Buffalo, New York, was about to close in the mid-1980s, but major customers persuaded Motorola to give the facility a second chance. The new plant manager, Dennis Fiehn, realized that existing practices would have to change in order for the plant to remain competitive. He called for …
In 2014, KT Corporation, one of South Korea’s leading telecommunications companies, successfully mapped all points of interaction of a customer with the company. This was done by a team whose job it was to identify customer weaknesses, which are known to be critical quality parameters. Customer experiences were grouped into key contact areas and customer …