Del Mar Racetrack: Reinventing the Horse Racing Fan Experience

Horse racing was in decline in the late 20th and early 21st centuries. Almost every metric, from the number of horses and races to participation, to the size of bets, fell. Studies showed that this would likely continue. Horse racing made its money betting where racing once had a monopoly on gambling in the United …

Read solution

Allianz Turkey: Focus on the Customer (A)

At the age of 39, Solmaz Altƒ ± n assumed command of Allianz Turkey. Solmaz quickly recognized that although the insurance market in Turkey was poorly penetrated, it was operating in a very competitive environment with price pressure and therefore cost control. As a result, customer satisfaction suffered. Despite the growing Turkish economy and a …

Read solution

Talbots: A Classic

This case shows why the billion-dollar womenswear retailer decided to attract younger customers, what went wrong, and what steps were being taken to recover. By the end of 1999, the company had repositioned itself, faced several growth opportunities, and had to decide what the best course of action was.

Keroche (F): Future Growth Plans

This case describes Keroche co-founder Tabitha Karanja’s decision in 2012 to invest in additional production capabilities. In November 2012, Keroche began building a new, state-of-the-art brewery with German technology with a loan from Barclays Bank. The new plant, completed in March 2015, significantly increased Keroche’s beer production capacity. The company also made investments to increase …

Read solution

Singapore Airlines: Premium Goes Multi-Brand

Singapore Airlines has long been considered the gold standard for innovative customer service. However, the company faced new sources of competition, from the rapid growth of low-cost airlines in Southeast Asia, on the one hand, to the expansion of premium carriers in the Gulf, on the other. Therefore, the company decided to launch its own …

Read solution

Health Stop (B): The Medical Offices

Describe the long wait customers have had at Health Stops and ask students to identify changes to the business model that could help solve the problem.

Strategy Execution Module 4: Organizing for Performance

Reading this module examines the effects of different business models on organizational design. Once the distinction between work-process-oriented units and market-oriented units has been discussed, the analysis provides information on when companies should organize according to functions, geography, products, customers, or expert knowledge. The analysis highlights the difference between central operating units that are designed …

Read solution

eClinicalWorks: The Paths to Growth

In January 2006, eClinicalWorks (eCW) had an acquisition opportunity that could fundamentally change the way they had done business since the inception of the company in 1999. eClinicalWorks was a privately run business in the healthcare information technology field that took in $25 million in revenue in 2005. Revenues for 2006 were projected to reach …

Read solution

Delivering the Goods at Shippo

Laura Behrens Wu, CEO of software startup Shippo, is preparing her proposal for a Series A funding round after a successful initial round. Customer adoption of Shippo’s eCommerce dashboard app, which allows small and medium-sized retailers to compare delivery rates between carriers and print package labels, has been consistent in the nine months since it …

Read solution

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

This case looks at the challenges Kenyan spirits maker Keroche Industries Limited faced in 2003 when the Kenyan government accused the company of manufacturing and selling substandard spirits, revoked its liquor licenses and closed its manufacturing plant. At the same time, the multinational East Africa Breweries Limited (EABL) planned to enter the same low-income market …

Read solution