On November 18, 2018, Dolce & Gabbana S.R.L. (D&G) posted three short videos on Instagram, Facebook and Twitter and Sina Weibo in China to promote their first fashion show in mainland China. The campaign aimed to draw attention to a major catwalk event on November 21, 2018 at the Expo Center Shanghai. However, the videos …
It was Saturday, March 29, 2014, and Mary Barra, CEO of General Motors (GM), was reading an invitation from the families of the Chevy Cobalt victims to meet with her the following week. The timing couldn’t have been worse. Barra was due to testify before Congress on Tuesday, April 1, about the 2005-2007 model year …
The case takes students through a scenario that describes a failed social media strategy from the perspective of Do Your Own Thing (DYOT) CEO, Tahir, and leads them to a decision point at the fever pitch of the next. crisis. Tahir faces a difficult decision and his marketing team has all but given up on …
In 2012, Mountain Equipment Coop, a Canadian consumer cooperative that only sold outdoor recreational clothing and equipment, experienced a major realignment of its strategic direction including a change to its logo. The shift was from the cooperative’s core customer base, focused on the outdoors, to a broader audience that included urban and rural customers who …
In July 2012, a gunman entered a movie theater in Aurora, Colorado, opened fire, killed 12 people, injured 58 others and traumatized a community. This case briefly describes the shooting and contingency measures, but focuses primarily on the recovery process the following year. Particularly noteworthy is the work of the Aurora Public Schools, which, under …
DuPont hopes that the introduction of a new class of persistent herbicides will change the game for the company and its customers. Instead, the product causes unforeseen damage to vegetation. The mobilization of the customer base soon spreads to the general public and regulators, leading to the recall of the product and, ultimately, the sale …
On January 16, 2015, the director of the public affairs department of UniPresident Enterprises Corp. (UniPresident) the growing concern about safety in the food industry. At the time, companies operated in an uncertain environment characterized by different suppliers of raw materials, changes in government guidelines and regulations, and changes in consumer choices. As the business …
Alyssa Harris was the CEO of TechTeen, a non-profit organization based in Washington, DC. Like many organizations, TechTeen issued a statement in support of the Black Lives Matter movement in the summer of 2020. A valued board member expressed concern and threatened to resign over the statement that intensified discussions between staff and volunteers. The …
Surcharge per case HKS713
DuPont hopes that the introduction of a new class of persistent herbicides will change the game for the company and its customers. Instead, the product causes unforeseen damage to vegetation. The mobilization of the customer base soon spreads to the general public and regulators, leading to the recall of the product and, ultimately, the sale …