Small differences in how teams are run can have a big impact on the success of your efforts. Many initiatives do not fail because of a fatal miscalculation or because of insufficient ideas, knowledge, motivation or skills to provide a solution. They fail because, as they often hear, “we had to be more of a …
This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design company. Pentagram, one of the most recognized design studios in the world, was founded in London in the 1970s by five designers from different disciplines. Until 2008, Pentagram stayed small with fewer than 30 partners, each a true star. …
Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to create great games for mobile devices. By 2008, the company had expanded to four countries and Digital Chocolate was a leading developer of single-player games for standard cell phones and iPhones. In 2009, Hawkins set out for Digital Chocolate to begin developing new types …
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Supplement to the IN1075 case. Vince McMahon’s World Wrestling Federation faces a serious threat to the survival of the deep pockets of media mogul Ted Turner and TimeWarner, Inc. away from the WWF.
It describes a young fashion company that competes in a number of unconventional ways, many of which are tied to “business experience.” Moods showcases its brand using the “boy band” images of the three founders and designs eccentric features on its clothing to win over customers even if they can’t spend on marketing like its …
Umpqua Bank is an Oregon-based company seeking to revolutionize the banking industry with a creatively non-traditional culture and radical retail mindset (“stores,” not “branches”), backed by highly innovative environmental design. Umpqua has grown rapidly and faces critical issues including: (1) How can a company strengthen and maintain its corporate culture while growing rapidly through mergers …
Creativity, the production of new and useful ideas by individuals or teams, can appear in many forms and functions in companies of all types, from entrepreneurial start-ups to established companies. This note describes the diversity of creativity in organizations and dispels common myths about what creativity is. It suggests a method for recognizing creativity, describes …
This highly interesting strategy-making exercise allows participants to develop their creativity through the systematic five-step process of the Blue Ocean Shift. We reverse the learning process of the case method by combining it with a group exercise. Participants will first formulate their own go-to-market strategy by actively applying the Blue Ocean Shift concept, framework and …
In July 2013, composer, writer, actor, and rapper LinManuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how Hamilton could bring a new musical to market based on the life of the United States’ first secretary of the Treasury. , Alexander Hamilton. With a hip-hop score and an ethnically diverse cast unmatched …