It highlights the problems associated with introducing an infertility product and procedure that will allow women to conceive without uncomfortable hormonal stimulation or dangerous side effects. To bring its product to market, MediCult, a small biotech company, has to deal with regulatory restrictions, larger competitors, and the challenges of launching a new product in local …
McDonald’s, the world-famous American fast food franchisor, entered mainland China in 1990, when Chinese franchise law didn’t even exist. In this once-closed country, whose market was not opened to foreign investors until 1978, McDonald’s had to adapt to an unfamiliar and rapidly changing environment. Not only did the food culture in China differ greatly from …
At the end of 2013, PC Financial remained one of the few successful nofrill banking providers in Canada. Since its inception in 1998, the company has grown to become a major competitor in the consumer financial services space, with nearly three million customers and sales of $ 644 million. The 2008 financial crisis and the …
Peak Sealing Technologies (PST), a manufacturer of high-quality carton sealing tapes, emphasizes technological innovation as the company’s core value. But when a new regional competitor introduces a cheaper and inferior product, PST is faced with a decision that could contradict its values. Product manager Emma Taylor must decide whether the company should add a cheaper …
As a new technology platform that was conceived in the early 1990s, Linux became a fixture in the operating systems market. Initially, Linux was dismissed as a rogue option only used by tech geeks. However, by 2004, Linux had gone mainstream and was used across the enterprise, running everything from web servers to business-critical financial …
In 1998, most officials in El Salvador recognized that the water infrastructure and the institutions responsible for its management are in poor condition. Without reforms, the country would not be able to supply a large part of its population with water and sewerage services. The Inter-American Bank had made it clear that financial aid to …
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This advisory describes the hybrid electric vehicle market, the results of various automaker strategies, and environmental issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative fuels and powertrains, including hybrid electric vehicles, plug-in hybrids, electric vehicles, and diesel engines. Allow …