Mike Winsor: A Career in Marketing

An MBA student received an offer to join Kraft Foods, a leading manufacturer of consumer goods. This unit is a wholly owned subsidiary of a holding company, the other major subsidiary of which is a leading cigarette manufacturer. The case raises ethical marketing questions.

Getting Squeezed

The Assistant Army Chief of Staff prepares nomination forms for all eligible Army officers, which are then sent to the Senate Armed Services Committee (SASC) for approval and subsequent confirmation by the Senate. During the officer’s tenure, an investigation by the SASC revealed that serious racist incidents had occurred at four military bases. In response, …

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Started as Crew (A): Jan Fields and McDonald’s

McDonald’s Corporation, the giant of the fast food industry, has received criticism and even ridicule over the years. The company’s image suffered when the public perceived its work as a dead end, unqualified and uninspiring. The term “McJob” was coined by an author in 1991 and was slang for a low-paying job that required few …

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Brady Training Program

This case documents the events that lead recruits to the training program of a computer company to help each other with tasks and projects, although it is expressly prohibited. Emphasize personal values ​​and decisions made in different circumstances. It also raises questions about the responsibility of companies to shape organizations that promote ethical behavior. Bill …

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Contract Labor at Regency Hospital: Legal and HR Dynamics

This case highlights the diverse complexity of employment of agency workers by primary employers (PEs) in the Indian context, including sensitivities in dealing with the contract workers union. The Regency Hospital (RH), a chain of corporate hospitals in India, acquired Gedex Hospital (GH) in 2005 along with the temporary workers employed there. In 1983, GH …

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