BotGo: Growing Pains

BotGo was founded in 2007 by Ravi Panchal, an engineer after losing motivation to continue a leadership role in his work. Panchal, a skilled technician, was inspired to create an underwater tank cleaning robot. He started BotGo with his savings and recruiting his friends for key positions in the company. He also started university robotics …

Read solution

Negotiation Analysis: An Introduction

Provides an overview of the seven elements of negotiation analysis. These elements include BATNA (Roads without Agreement), parties, interests, value creation, barriers to agreement, power, and ethics. Illustrations come from different contexts (from buying a car to selling a business, to dispute resolution and international diplomacy).

Medfield Pharmaceuticals

Susan Johnson, founder and CEO of Medfield Pharmaceuticals, faces conflicting recommendations to extend the patent term of the company’s flagship product, Fleximat, whose patent is expected to expire in two years. With only three other products in Medfield’s drug portfolio, one of which has just received approval from the US Food and Drug Administration, the …

Read solution

Charity or Bribery

Filip Kowalski, Senior Director of the pharmaceutical company Healthgen, leads the sales of the Polish division of the company. By introducing Healthgen products, he establishes a relationship with a director of a regional health fund who also manages a private foundation. After a natural disaster, Healthgen donated products at the request of the director to …

Read solution

Google and Project Maven (B): An Eventful Week in June

In April 2018, after it emerged that Google was working with the Department of Defense on the Maven project, more than 3,000 employees signed an internal memorandum urging CEO Sundar Pichai to (a) stop the project immediately and (b ) enforce a policy that the company would never build war technology. Project Maven was launched …

Read solution

Alexa: A Pandora’s Box of Risks

Launched in 2014, Amazon’s Echo and Echo Dot smart speakers led the rapid adoption of the category in the home and enabled artificial intelligence (AI) voice assistants to penetrate the everyday lives of millions of people. By 2019, Alexa, the virtual brain behind Amazon’s smart speakers, could play music, create reminders, get weather reports, control …

Read solution

Zenefits Board of Directors (B)

In early 2018, the time seemed to have come for Zenefits investor and director Lars Dalgaard to consider whether Zenefits had the right board of directors to accompany the company through the next phases of growth. The last few years have not been entirely Zen for the company, whose name is derived from the words …

Read solution

Two Miscellaneous Vignettes

In this case, two vignettes are used to illustrate the ethical problems that can arise in hospitals. In the first, 89-year-old widow Theresa Addison is challenged to find a facility that provides long-term care for her 47-year-old son. Her son had been born with cerebral palsy and institutions considered her situation desperate. In the second …

Read solution

Food Angel: A Sustainable Solution to Food Waste in Hong Kong

Food Angel is a Hong Kong-based social enterprise that recycles food into cooked meals for the poor in Hong Kong. Founded by Gigi Tung, Food Angel has grown into a successful organization employing over 200 paid employees and 20,000 volunteers who process over 10,000 meals and 200 food packages every day. Gigi believes that her …

Read solution