This case is accompanied by a video short film that can be shown in class or included in a digital course package. Instructors should consider when to make the video available to students as it can reveal important details of the case.
Sirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with the introduction of the PeeBuddya portable urination device for women. The first four years were extremely successful for Sirona Hygiene as the company was able to bring five unique products and 15 differentiated products to market through its three brands PeeBuddy, Sirona and BodyGuard. …
In 1998, Nike’s earnings and sales growth slowed. Management faced new competition from Adidas. When this happens, students are asked to review the various strategies (including diversification into sports teams) that Nike is pursuing to reinvigorate the growth of the company.
The CocoMat suitcase follows the development of the bedding brand from its first concept in 1989 to its iconic status in 2016. During this time, it went through a gradual refinement of its customers’ offerings and brand values, developing a global retail network and expanded to include hotels and wooden bicycles, among other things. In …