Wayne Baker
WDI Publishing at the University of Michigan (W93C40-PDF-ENG)
October 05, 2013
The Zingerman Business Community (ZCoB), Inc. magazine’s “Coolest Small Business” by Inc. magazine, is an exemplary positive organization known for its award-winning food and culture. This case includes ZCoB’s decision in 2013 to move to broad-based employee ownership and the iterative and integrative process that the Zingerman Partner Group used to research and develop a new ownership design for ZCoB. Should they use an ESOP, share compensation, become a cooperative, or create their own model? As students learn about Zingerman’s culture (e.g., his forward-thinking views on sustainability, commitment to open book funding, consensus decision-making) and evaluate which model is best suited, are faced with questions that are relevant to the partners having the highest priority: who owns ZCoB and how is it managed when the founders (each of whom owns 3,067% of Zingerman’s company) are no longer alive ? How can you nurture a positive and prosperous workforce that is the driving force behind a sustainable business?
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