Zerodha: Sustaining a Leadership Position in India

Case Solution

Vipul Kumar Singh, Sandeep Puri
Ivey Publishing ()

In January 2019, low-cost brokerage house Zerodha emerged as the largest broker in India by number of clients. From 2014 to 2018, Zerodha’s customer growth had increased by 200,300 percent annually; However, the company now needed a strategy to maintain and defend its leadership position. It needed to tap into the Indian retail brokerage segment for further growth. And in a market that is flooded with nearly identical products, Zerodha needed a strategy to avoid confusion with similar companies and always be the first choice of consumers. Could you stay ahead of your competitors with product innovations?

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.