Zarr Tech: Next Steps for a Growing Business

Case Solution

Julie Gosse, Martin Eidenberg
Ivey Publishing ()

In 2018, the founder and CEO of Zarr Tech Canada Inc. (Zarr Tech) recognized the need for his young company to continue on its impressive path of growth. However, he was not sure what was the best way to achieve this goal. With the information technology consulting industry becoming increasingly competitive, he wondered if Zarr Tech was well positioned to benefit from the continued growth of the industry and what was the best way to grow his business to achieve the growth it needs. He considered various options, such as attending trade shows; Hiring a sales representative; Use of online advertising material such as Google Ads or LinkedIn; and run an email marketing campaign. Zarrillo also considered expanding to the Vancouver area, but wondered if this was the right time to do so.

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